IMPAQ INTERACTIVE - MSN Audience

Monthly Audience on MDASThailand..It's about the NUMBERS!

6.9m

Over 1.2 Million Teens (13-17)

Over 2.1 Million Young Adults (18-24)

Over 3.6 Million Adults (25+)

Women on MSN

	3.5 Million Women on MSN (2.9M are 18+ years old)
	1.3 Million use Messenger on average of 190 minutes per week
	Favorite Online activities include Communications & Research - Email (91%), Search/Portal (82%), Instant Messaging (65%), Daily News (42%)

Men on MSN

	2.9 Million Men on MSN (2.5M are 18+ years old)
	1.4 Million use Hotmail on average of 4 times per week
	Favorite Online activities include Communications & Research - Email (85%), Search/Portal (72%), Instant Messaging (69%), Gaming (55%), Daily News (42%)

Teens on MSN

	1.2 Million Teenagers on MSN
	Teens with access to internet spend equal time online and watching TV. Spending over 6 hours per week on Messenger.
	Average teen has 35 friends on messenger 'Buddy' list
	Favorite Online activities include Communications & Gaming - Email (92%), Instant Messaging (89%), Gaming (72%), Education (65%),

Age - All MSN Users

MSN users are not just teens. More than 60% are over age 25
All MSN Users Chart

Monthly Personal Income

MSN users have average income level of 30,000B+

Traffic & Demographics

	Thailand Online Media Update

	MSN Thailand Update

	MSN Audience