IMPAQ INTERACTIVE - Thailand Online Media Update

Thailand Online Media Update

The Thai Consumer 9.5 Million use internet

Thailand Communication is changing (fast!)

Average Hours of Media Exposure a Day in Thailand 25 – 34 Age Group

Average Hours of Media Exposure a Day in Thailand 18 - 24 Age Group

All 15+ Age Group

Young Adults Age 15 - 24

Mothers Age 25 – 39 (Mid – Upper Income with 0-4 Children)

TV Viewing Pattern in Thailand – During the Weekday

TV Viewing Pattern in Thailand – DTV Viewing Pattern in Thailand

Proof that online media is daytime media.

The POWER of Digital Interaction

Digital Media Trends (Thailand)

	Online media readership now reaches over 40% of 18-34 age groups. Also reaching 33% of mid - upper income mothers.
	Online Advertising in Thailand is forecasted to reach 700+ MB in 2007. Expected to grow at 36% YOY.
	Broadband penetration over 3% and growing at 90% YOY
	Mobile penetration over 50%. Data consumption increasing at 16% YOY

Traffic & Demographics

	Thailand Online Media Update

	MSN Thailand Update

	MSN Audience